Why have I and thousands of others become obsessed with fractional collectable ownership platforms like Rally and Collectable and Otis over the past year?

Tradition rules everything around us. We can't escape it, and we shouldn't.

The more control and rigidity you stumble for, the further away you get from what you want.

What happens to us when businesses decide to mimic human evolution?

Complex, lifelike behavior is the result of simple rules unfolding from the bottom up. It’s how all life on Earth evolved. 3.5 billion years ago, increasing entropy enabled our first multi-celled ancestor to evolve from the primordial soup. To this day, us modern humans continue to benefit from and exploit this law of increasing entropy. Especially businesses.